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HOKA

Hoka is a sports footwear and apparel brand specializing in high-performance running shoes, founded in 2009 in Annecy, in the French Alps, by designers and runners Nicolas Mermoud and Jean-Luc Diard. Since its inception, Hoka has stood out for its innovative approach to designing shoes with exceptionally cushioned midsoles, offering a unique combination of comfort, support, and lightness. Its original name, Hoka One One, comes from a Maori expression meaning “to fly over the earth,” reflecting the brand’s philosophy of making every run feel lighter and more fluid.