Matthew M. Williams sings for Givenchy.

Givenchy recently announced the addition of Matthew M. Williams as the new Creative Director for its men's and women's collection.

With the signing of the Californian designer, founder of the streetwear luxury brand ALYX, Givenchy want to bet on a younger audience with urban style collections, so now claimed it by the fashion industry.

Until the Paris Fashion Week in October we will not know his collection, which will surely break with the classicism style that Claire Waight Keller defended during the last three years.