Loewe Paula Ibiza SS23 Collection: Sustainable Luxury in Fashion
The Loewe Paula Ibiza capsule collection is born as a celebration of the vibrant and unique spirit of the Balearic Islands. The brand's creative director, Jonathan Anderson, found inspiration in the rich cultural heritage and natural beauty of the island, managing to capture in this season a refined and relaxed collection that pays tribute to Ibiza's unique ability to merge music and creative influences.
Leaving behind the club-centric and extremely hedonistic range of the SS22 collection, SS23 pivots towards a more relaxed and sober aesthetic. Inspired by the tropical landscape of the Balearic island and natural elements, the collection showcases LOEWE's signature artisanal style, while incorporating the essence of Ibiza's relaxed lifestyle.
The Loewe Paula Ibiza SS23 collection features clothing, baskets, shoes, and accessories that embody the island's serene spirit. With a focus on sustainability and support for local communities, the collection incorporates materials of handwoven raffia and Iraca palm, crafted by artisans from Colombia and Madagascar.
The Font Tote Bag
A standout piece of the collection is the vibrant LOEWE Font Tote. This striking bag features bold letters that spell "LOEWE" on its tight side weave, achieving a bold and sophisticated statement. The Font Tote is handwoven with raffia by artisans in Madagascar, whose expertise of over a decade allows them to share their knowledge with the next generation of weavers, preserving their cultural heritage and ensuring the continuation of their traditional techniques.
The Iraca Basket
Another highlight of the collection is the exquisite Iraca basket, crafted by skilled artisans in Colombia. These women, who include both third-generation artisans and university students, form a community that offers friendship, independence, and an essential support network. The Iraca basket showcases the mastery and skills of these talented individuals, providing a luxurious and functional accessory for the discerning customer.
LOEWE is firmly committed to contributing and supporting the local communities that craft these items. For every Iraca basket and LOEWE Font Tote sold, the brand will donate 15 euros to projects that benefit these communities. The donations will help create a university scholarship program for the children of the artisans in Nariño, Colombia, and build an artisanal training school in Antananarivo, Madagascar.
The digital campaign for the Paula Ibiza 2023 Collection features a diverse cast of creatives, including British singer Alewya, Spanish singer Bad Gyal, American travel blogger Devin Halbal, supermodel Emily Ratajkowski, Spanish musician Guitarricadelafuente, Colombian singer Karol G, and American professional surfer Mason Hyce Barnes. The campaign was photographed by Gray Sorrenti, with styling by Benjamin Bruno and creative direction by Jonathan Anderson.
The Loewe Paula Ibiza SS23 collection offers a luxurious and sustainable escape to the sunny Balearic Islands. With its commitment to supporting local artisans and preserving cultural heritage, LOEWE has created a collection that not only embodies the spirit of Ibiza but also contributes to a better future for the communities involved in its creation. Immerse yourself in the world of Paula Ibiza and experience the magic of the island through LOEWE's exquisite craftsmanship and dedication to sustainability.