Maison Kitsuné, the Japanese-Parisian brand of the moment.

Fashion, music and café-bar, these are the three pillars on which Kitsuné (fox translated into Japanese) was born. The French-Tokyo aesthetic firm displays a style that blends urban culture and Parisian elegance.

In Japanese myths and legends, the fox can change its appearance as it sees fit. It is therefore not surprising that this polymorphic animal has been chosen as the logo for a company whose activities evolve according to the discoveries and passions of its co-founders, two all-round perfectionists; Gildas Loaëc, born in 1973 in the Breton countryside, and the Japanese Masaya Kuroki, born in 1975 and who grew up in Paris.

Fashion-focused Maison Kitsuné accounts for 85% of the company's 100 million euro turnover, while Café Kitsuné accounts for 10% and the Kitsuné Musique label for the remaining 5%.

In these three areas, the brand, launched in 2002, has always taken care of its image and graphic identity. Its collections are characterised by a mix of vintage aesthetics with the latest trends in contemporary streetwear and a clear Japanese heritage.

The SS21 men's collection is available to buy now.