New brand: A-Cold-Wall*.

This new urban brand was created by Samuel Ross in 2015, after working with Virgil Abloh in Off-White and in projects like Donda, with Kanye West as creative director.

Its growth has been totally exponential and it already has its own space in Barneys and Harvey Nichols, and its products can be found in stores like Ssense and Antonioli. The key is the story behind his collections, because Ross wants to launch messages that will initiate debates about class consciousness, racism in the UK or the restrictions that today's youth have when it comes to expressing themselves.

Basically, A-Cold-Wall* proposes T-shirts, sweatpants, light coats, scarves and urban accessories that would be the same as any other brand. As with Off-White, yes. There are some formal differences, as Ross plays with materials (rubber, packing tape), hand finishes (spray paint, tears) and messages that complete his ever-present logo.

You can already buy his clothes in our online store.