"Singing in the rain", Burberry's latest campaign.

In its latest campaign, Burberry has opted for rhythm and a new interpretation of the classic "Singing in the rain" through a music video shot in the city of London and produced by Riff Raff Films and directed by Megaforce.

The dance group (La)Horde has been in charge of the choreography. While dancing to the sound of the mythical theme, the artists Kevin Bago, Robinson Cassarino, Chantel Food and Zhané Samuels avoid a hailstorm of colossal dimensions, authentic ice balls with which they interact throughout the choreography, carried out in the city's Petticoat Lane market. Of course, they are always dressed in the brand's garments and its iconic check pattern.

According to Ricardo Tisci, the brand's creative director, this Burberry campaign responds to "that intrepid spirit and imagination in pushing the boundaries.

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