Disney X Gucci, the second most searched on the web.

The British company Lyst has just published a report with the most relevant searches in the fashion sector in this atypical 2020.

In the section on collaborations, the Disney X Gucci collab, which was launched at the beginning of the year to celebrate the Chinese New Year, coinciding with the Year of the Rat, is in the #2 position in the ranking.

To celebrate this date, both brands chose to pay homage to the world's most famous rodent with a fun capsule (available in our Bounty shops) that not only took sales by storm. The collection accumulated more than 16,000 searches on Lyst in the month of January, causing the Italian brand to increase its searches by 37% in the first few weeks after its launch